The Digital Layout: A Different Kind of Additive Manufacturing

I was all set this month to write about plating using additive manufacturing, but when someone pointed out just how subtractive the industry really is, it compelled a change in plans.

It came in the way of an email from Dr. Hayao Nakahara, the preeminent market researcher in the printed circuit industry. Naka, as he is known to friends, shared results of a months-long study of the North American PCB supply base.

This was no easy task. Naka started with the Fabfile database, long the favorite child of Harvey Miller. Harvey, who is about to hit 100 years old (!), gave Naka the keys to the car. In turn, Naka reached out to every company on that list, diligently revising and updating. The effort took more than three months.

When he was finished, he had a list of 177 merchant corporations in the U.S., Canada, and Mexico (yes, there are a few south of the U.S. border) that build bare printed circuit boards. Those 177 corporations represent 220 sites. The net revenue, based on his best estimates, is roughly $2.87 billion. Those companies broker another $400 million or so worth of PCBs to North American buyers. That puts the domestic fab market from the suppliers’ perspective at roughly $3.27 billion.

That’s on par with what North America produced and sold in 2018, and a few hundred million behind where it was in 2015 and 2016.

There have been some true success stories over the past decade. TTM has become one of the largest fabricators in the world, and that’s even after selling off most of its China operations—and the $530 million in revenue they reaped. Summit Interconnect has found a niche in the prototype and high-reliability sectors and grown both organically and through targeted acquisitions to become the second-largest U.S. fabricator. No. 3 APCT has done likewise.

But large-scale, industrywide organic growth has been hard to come by. Correcting for inflation, the domestic industry is trending sideways, not up.

That’s why I’m so bullish on the Printed Circuit Board Association of America. It has a vision for growing the industry, not just the member companies. It gets that the goal needs to be broad-based growth, not individual company preservation. 

This picture isn’t complete, of course, without the buy side. The general thinking a few years ago was domestic bare board purchases by OEMs and EMS companies amounted to about $4 billion per annum (of which about $2 billion is for military and related buys). If correct, at $3.2 billion, the domestic supply base has an 80% market share. There’s not a lot of headroom to grow.

OEMs and EMS companies must grow their capacity in order to create a larger market for domestic suppliers.

As we’ve mentioned in these pages, new U.S. legislation, introduced in May, proposes to incentivize buyers of boards manufactured in the U.S.

As of this writing, H.R.7677 – Supporting American Printed Circuit Boards Act of 2022, the so-called Boards Act, has just five cosponsors. Even with the whole of Congress’s backing, however, it probably won’t move the needle on its own. The domestic buy side capacity just isn’t large enough.

So while the Chips Act has helped unleash billions of dollars in new semiconductor capacity investment in the U.S.—I’m not giving it full credit, as I believe crackdowns on exports of technology needed to design and build semiconductors are having their intended effect, too—it’s reasonable to think similar incentives for the Flexes, Jabils, Sanminas and so on down the line, not to mention the thousands of OEMs with internal purchasing or assembly operations, would help create the bigger market needed for those domestically produced boards.

And that market needs to be made onshore. After all, no one is talking about future export markets for North American-made bare boards. It is sell here, or sell nothing.

That’s the kind of switch from subtractive manufacturing—a shrinking domestic market—to additive manufacturing—a growing one—I can really get behind.

Mike Buetow is director of PCEA.

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2022

The Digital Layout: A Different Kind of Additive Manufacturing

11-04-2022

I was all set this month to write about plating using additive manufacturing, but when someone pointed out just how subtractive the industry really is, it compelled a change in plans. It came in the way of an email from Dr. Hayao Nakahara, the preeminent market researcher in the printed circuit industry. Naka, as he is known to friends, shared results of a months-long study of the North American PCB supply base. This was no easy task. Naka started with the Fabfile database, long the favorite child of Harvey Miller.

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The Digital Layout: Grounded! What The Electronics Industry Can Learn from Airlines

09-12-2022

Anyone who has boarded a plane in the past several months knows this all too well: the near-term operations of airlines are up in the air. From smallest to largest, all the carriers have been dramatically affected by the post-COVID rebound in passenger air travel. Delta and United Airlines each cut 30% of their respective staff in 20201. And while many observers point to the attractive buyouts the carriers dangled before critical employees (read: pilots) as means to cut costs amid the mass groundings during the pandemic, employment has shot up over the past 18 months.

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The Digital Layout: Training Begets Retaining

07-13-2022

Foxconn was in the news (again) last month, this time for alleging competitors are poaching its employees. The complaints were levied specifically at rivals in Vietnam, where the world’s largest ODM/EMS is expanding its factories as major customers like Apple shift production away from China, in part to avoid being a pawn in the geopolitical tug-of-war between the U.S. and China.

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Going in Circles, or WEEE Don’t Need No Regulation

04-08-2022

Lead has for decades been the industry’s bad boy. (I’d say red-headed stepchild, but I am still mostly red-headed.) Several attempts were made in the U.S. alone to eliminate its use, and the remediation and eradication efforts for lead in plumbing has had a pronounced effect on lowering rates of birth defects and learning disabilities. While an EU mandate, RoHS had a ripple effect throughout electronics-producing regions, and most eventually migrated to using lead-free materials in electronics solder as well.

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The Digital Layout: The Future of Space No Longer Up in the Air

03-01-2022

It wasn’t long ago NASA administrators were lamenting ongoing cuts to the world’s leading space agency’s annual budget were putting the U.S. at risk of falling behind its competitors. No one remembers, but in the 1960s the line item for NASA made up more than 4% of the federal U.S. budget. Once a few footprints were made in space, however, the shine was off the moon rock. A decade later, NASA’s budget had been slashed by two-thirds in real dollars, and only briefly topped 1% of the federal budget again over the next 50 years.

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The Digital Layout: Diving into DDR—Highlights of an Upcoming Conference

02-16-2022

Last month’s discussion focused on training opportunities. We looked at developments at the college level and new certification programs like the Printed Circuit Engineering Professional course offered by PCE-EDU. This month, we dive into the upcoming PCB East technical conference. For the uninitiated, PCB East is the Eastern U.S. version of the popular PCB West trade show. It debuted in the 2000s, then went on hiatus after the industry downturn in 2007-08. At the urging of several companies and individual design engineers, it was set to return last year until the pandemic got in the way.

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The Digital Layout: Next-Generation Engineers Need Next-Generation Training

02-07-2022

You know the labor situation is bad when even the Air Force is getting involved to find solutions. Indeed, as was recently announced, the Air Force Research Laboratory is working with NextFlex to come up with ways to attract students to careers in technology and science. NextFlex isn’t a random choice. It was formed under the auspices of the U.S. Department of Defense’s Manufacturing Technology Program. As one of eight DoD Manufacturing Innovation Institutes, the consortium is a partnership among the DoD, industry and academia.

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The Digital Layout: Live or Via Zoom, Knowledge is All Around Us

01-03-2022

For the past year-plus, this column has been written by Kelly Dack, our erstwhile communications director, and Stephen Chavez, our chairman. In the next couple of months, the PCEA is transitioning from an all-volunteer organization to one with a fulltime staff, which will allow the board of directors to focus on higher-level strategy. Steph’s role, then, will no longer be tied to monthly communications but rather leading the board in charting the goals and direction of the association. Filling the gaps is where I come in.

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2021

The Digital Layout: A Grand Announcement

11-11-2021

Who other than a dynamic organization like the PCEA could decide they want to establish a trade show footprint one month and then muster the creative talents of their executive staff to design a trade show booth to exhibit at DesignCon the next? Oh, and then exhibit at another major trade show such as PCB West 2021 only a short time later? I’ll tell you, the PCEA has a momentum in this industry the likes of which we have not seen. I do not use the word momentum lightly. Because, like the shiny, spherical bob of a pendulum in a Newtonian mechanics experiment, the leadership of this organization seems to be able to swoop down from their rightward (positive) displacement, pass their zero-position goal of achieved success, and still have enough momentum to reach their leftward displacement where they tend to set yet another, even loftier goal.

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The Digital Layout: Electronics Data Format Collaboration—Help Wanted

10-19-2021

In this month’s column, I share some critical staffing requirements which need to be filled within the PCEA. As always, we’ll hear from our Chairman, Steph Chavez, as he expresses his excitement regarding the PCEA’s involvement in recent electronics industry trade shows. Then I’m happy to close out by providing our readers with a list of upcoming events.

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The Digital Layout: Interaction—The Cure for Industry Contraction

10-04-2021

In this month’s column, I share reports from our PCEA leadership on a flurry of activity over the past month. Next, I highlight some inspiring words which our Chairman Steph Chavez recently delivered to our executive staff. Again, I am happy to provide our readers with a list of events which are coming up in 2021 and 2022.

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The Digital Layout: Educational Accolades for Our Chapter Liaison

09-02-2021

In this month’s column, I will give kudos to our PCEA Chapter Liaison who has been capturing the efforts of the PCEA to educate our members and our industry as a whole and then pass the mic to our PCEA Chairman, Steph Chavez to provide some thoughts on the matter.

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The Digital Layout: Say What You Do—Do What You Say

07-28-2021

In this month’s column, Kelly Dack provides answers to some common questions about joining an electronics industry organization. PCEA Chairman Steph Chavez conveys his excitement and anticipation of events to come and how the PCEA will be involved.

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The Digital Layout: PCB Engineering on the Move

06-15-2021

In this month’s column, Kelly Dack examines the PCB engineering job outlook and evaluate the career moves we are making, while PCEA Chairman Steph Chavez lists some important attributes in our personal development that will keep our edges sharp.

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The Digital Layout: Test for Design—How Do You Measure Up?

05-25-2021

In this month’s column, Kelly Dack conveys the value of honing a skill set and the importance of being able to measure that skill set. Next, I hand it off to our PCEA Chairman Steph Chavez, who offers a positive outlook on PCEA activities over the summer months. Again, I am happy to provide our readers with a growing list of events which are coming up in 2021.

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The Digital Layout: Back to Back Chapter Meetings and More

04-15-2021

In this month’s column, Kelly Dack extends an overview of two recent PCEA chapter meetings and gives a nod to two very interesting presenters, and PCEA Chairman Stephen Chavez relates a recent, personal career “crossroads” experience.

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The Digital Layout: Messages from the Chairmen

03-24-2021

In this month’s column, Kelly Dack interviews the chairman and chairman emeritus for the PCEA, who provide their shared viewpoints on the importance of organizing.

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The Digital Layout: Footprints—Small Steps with a Giant Impact

02-11-2021

Kelly Dack celebrates the importance of the humble PCB component footprint, and PCEA Chairman Stephen Chazev provides some inspiring words as we tread into the new year.

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2020

The Digital Layout: PCEA 2020—Small Rearview Mirror, Big Windshield

12-10-2020

In this month’s forward-driving column, Kelly Dack glances back at PCEA’s year in “rearview," and PCEA Chairman Stephen Chavez focuses on what lies ahead. Dack also points out some interesting events for you to consider attending.

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The Digital Layout: PCEA and Industry Leaders Who Happen to Be Women

11-20-2020

In this month’s column, Kelly Dack introduces a few of our inspiring PCEA leaders who happen to be women and teases some upcoming coverage we’ll be doing on one of the PCEA’s educational networking events. PCEA Chairman Stephen Chavez also offers his take on the importance of diversity in a collective organization.

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The Digital Layout: Local Chapters—You Can Distance This Body But Not These Senses

10-23-2020

Kelly Dack shares a few thoughts on the formation of PCEA chapters as far as where they’re at and where they need to go, and PCEA Chairman Stephen Chavez offers some encouraging words for these extended times of COVID-19.

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The Digital Layout: Education Unlocks the Golden Door to Freedom

10-09-2020

Kelly Dack speaks with the PCEA Educational Committee regarding the team’s take on the PCEA’s role in education. What do they have in store? PCEA Chairman Steph Chavez also weighs in on the strength of our education committee and why it is crucial to the PCEA’s mission.

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The Digital Layout: It’s Official—1,000+ PCEA Members Worldwide

08-27-2020

Kelly Dack reviews the virtual PCEA grand opening, which took place on July 14, 2020 and featured guest presenter and PCEA educational committee member Rick Hartley. He also checks in with the PCEA education committee, and PCEA Chairman Steph Chavez also shares his satisfaction with the PCEA's recent open house.

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The Digital Layout: The PCEA’s Grand Opening

07-15-2020

Kelly Dack interviews Rick Hartley about the presentation he has prepared for the PCEA’s grand opening on July 14, and PCEA Chairman Steph Chavez shares a timely message on how our time working from home is a serious matter, and how letting our guard down could be a mistake.

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The Digital Layout: An Expectation of Collaboration

06-15-2020

Kelly Dack shares updates on the PCEA website and reports on some inspiring communication on collaboration taking place between the PCEA and a well-known industry organization. Kelly also includes a "Message From the Chairman," Steph Chavez, as well as professional development opportunities and events.

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The Digital Layout: Life During COVID-19 ‘Wartime’

05-15-2020

This month, Kelly Dack shares updates on the progress the PCEA staff is making toward establishing a web presence and reports on what the PCEA is preparing in support of the PCB engineering community. Though PCEA chapter activities, as well as professional development and event opportunities, have been limited because of restrictions due to COVID-19, PCEA Chairman Steph Chavez also offers his perspective on the challenges of staying connected without using traditional means.

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The Digital Layout: Onward!

04-30-2020

In Kelly Dack's debut as the new author of this column, he provides updates on the direction and leadership of the PCEA and upcoming professional development and event opportunities, and Stephen Chavez shares his first "message from the chairman." In addition, Bob McCreight, president of the Silicon Valley Chapter, discusses their most recent “lunch and learn” event held in February.

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The Digital Layout: The Foundation of the PCEA Is Being Laid

03-17-2020

Stephen Chavez highlights the Orange County Chapter’s recent meeting and their transition from IPC to PCEA affiliation, recent PCEA activities, and the evolution of this column, including introducing Kelly Dack, CID+, PCEA's new communication officer.

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2019

The Digital Layout: Fall 2019 Recap

12-29-2019

As the second half of the year is quickly passing by, the IPC Designers Council has seen lots of continued activities within our industry regarding PCB design. PCB West was held in mid-September in Santa Clara, California, and as usual, the show exceeded expectations. Stephen Chavez provides a brief breakdown of fall activities within local chapters.

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The Digital Layout: Recent IPC DC Chapter Activities

10-23-2019

We’re onto the second half of the year now, and we’ve seen lots of activities within our local Designers Council (DC) Chapters, including a few international chapters as well. Here's a snapshot of what has taken place so far from several of our active chapters.

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The Digital Layout: New and Thriving Chapters in Mexico

08-01-2019

This month’s column highlights the Monterrey Designers Council Chapter located in Monterrey, Mexico. The chapter was established November 23, 2017, which makes it a younger chapter compared to several other global chapters currently in existence today. I also share news about a new chapter forming in Nogales, Mexico.

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The Digital Layout: Spotlight on the Orange County Chapter

06-13-2019

So, what’s so special about the Orange County Chapter? For starters, we’re fortunate that a large number of electronics companies are located in Southern California, so there are many PCB designers in our area who are thirsty for knowledge. We are also lucky to have many local PCB fabrication and assembly companies from which we draw attendees and speakers. All of the major CAE vendors have offices and technical field personnel here and have been very supportive of our chapter in hosting lunches to help us keep our costs down.

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The Digital Layout: San Diego Chapter Updates and More

05-20-2019

This month’s column is packed with recent activities, including a spotlight on the San Diego Chapter and an interview with Luke Hausherr, the new chapter president. You’ll also find an update from the IPC Designers Council Executive Board as collaboration with the new IPC Education Foundation continues to evolve and recommended reading featuring an interview with a young designer.

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The Digital Layout: Greater Phoenix Chapter Revived

03-21-2019

The Greater Phoenix chapter was revived in late 2018 after being largely dormant over the past few years. It has also undergone some leadership changes. As the former president, I have taken on a more active global role at the executive level of the IPC Executive DC Board as the communications officer at large. I will stay on the leadership committee for the Greater Phoenix Chapter as the VP at the request of the newly elected president, Randy Kumagai. Randy and I have already started to brainstorm with ways to kickstart the chapter’s activity in 2019.

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The Digital Layout: Designer Highlights From IPC APEX EXPO 2019

03-15-2019

The IPC Designers Council Executive Board meeting took place on January 29. Executive Board members in attendance included Gary Ferrari, Mike Creeden, Cherie Litson, Kelly Dack, Thomas Romont, and me. We also had Michael Schleicher, a guest representative from Germany, in attendance. Further, Dr. John Mitchell, Dave Hernandez, Colette Buscemi, Teresa Rowe, Aaron Birney, and Charlene Gunter du Plessis represented IPC.

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The Digital Layout: Cascade Designers Council Chapter and 2019 Activities

02-28-2019

Our CID+ class had four people enrolled who came from around the area. All who attended learned about how board materials affected their designs, including EMI, EMC, impedance control, power distribution techniques, board stackups, and placement strategies in more detail than what was in the CID. Further, participants took the exam first thing Friday morning. This allowed us time to attend the Designers Council “lunch-and-learn” meeting, and the Altium user group met afterward in the same location.

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The Digital Layout: Chapter Highlights and Certification Successes

01-24-2019

This month’s column highlights the San Diego chapter, which is also where IPC APEX EXPO 2019 will be held at the end of January. You will also find updates on recent CID and CID+ certification success stories, a recap of the PCB Carolina event from the Research Triangle Park (RTP) North Carolina chapter, and upcoming events, so mark your calendars for next year.

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