09-18-2023

Often, standing still and doing nothing is the most dangerous tactic you can take. Most companies who get themselves in a jam did it because they didn’t do anything. They saw their impending doom but were too frozen in their fear of uncertainty to do anything about it. Transitioning from a mindset of absolute certainty to one focused on accomplishment and growth can be a powerful, but necessary shift. To help you with changing that mindset, here are 12 things to consider.

09-11-2023

Just counting clicks on your website as an indication of the success of your marketing and advertising campaigns means you don’t really have a good handle on what true marketing really is. In fact, taking a narrow view of a campaign by focusing a proverbial microscope lens on just one aspect of the program is a very poor indicator of what a campaign is delivering. Marketing is a true mosaic. It has many facets that contribute to a fully holistic marketing effort. It must include advertising, as well as messaging, branding, content creation and distribution, SEO, social media, and even guerilla marketing.

09-04-2023

For a long-term synergistic relationship, an actual partnership with your customer, it is much better to “sell the company” than just the product. By selling your company’s culture, you get your customers to love doing business with you. It’s the very best way to develop relationships. Selling your company’s culture, partnerships, and chemistry rather than just the product itself is a strategic approach that can foster long-term relationships and brand loyalty. Of course, it also minimizes the risk of competitors invading the account. The important thing is to create and highlight this kind of culture and promote it to your customer base. Here are some things to consider.

08-28-2023

Leaving a stellar voicemail message is one of the greatest secrets in sales and can be one of a salesperson’s biggest challenges. Whenever I am working with salespeople on their cold calling to generate leads, this question inevitably comes up: “What is the best message I can leave to make sure the customer calls me back?”

08-21-2023

It seems that suddenly the salespeople I work with can’t do anything. Our calls and meetings are filled with negative statements like, “I can’t get appointments,” “No one answers the phone,” “Everyone I used to know and work with is gone,” “Nobody wants to see suppliers,” and “Some companies don’t even give their purchasing people phones.” (That last statement seems a little hard to believe.) If you’re a salesperson who’s stuck in a funk, read on. I have 12 ideas to get things moving again.

08-14-2023

The best salespeople use the best techniques they’ve learned over the years. Some of them are original, others are learned. Sometimes they are handed down over the years from one generation to another. Some are interesting, while others are a bit hokey, to say the least. Here are 10 of my favorite "creative" sales tactics. Have they worked for you?

08-07-2023

The key to successful salespeople is they go deep. They go beyond the transactional, normal steps. Great salespeople have that certain “je ne sais quoi.” Customers love them for it. They can’t wait for them to visit. They hope they’ll be asked to have lunch with them. Customers can’t wait to introduce them to the rest of their team. In short, customers are proud to call them their friends.

08-01-2023

We’ve all experienced it, suffered through it, and even cursed it: It’s the way companies choose to answer the phone (if they do at all). This is why Best Buy, for example, will go out of business. I called one time to make an appointment with the Geek Squad. I did this because I had learned the hard way: After driving 20 miles to the nearest store and waiting for 20 minutes in line at the Geek counter, I was told that there was nothing they could do because I hadn’t made an appointment. So, I made an appointment for the following week. I now knew the rules and was ready to abide by them—if I wanted to earn the privilege of doing business with Best Buy.

07-24-2023

Well, I heard it again this week: The fingernail-on-the-blackboard noise of a salesperson telling me, “I am long past finding new customers; I’m now a relationship manager.” Are you kidding me? Really, if these were the old days, you’d have your straw boater and sample valise taken away and you’d be thrown off the train before it got to River City! Nope, sorry, Mr. and Mrs. Relationship Manager—salespeople not only sell or manage relationships; they also have to find the customers. They must come up with new target accounts. In simplest terms, they have to generate leads. They have to find people who might want to buy their wares.

07-17-2023

Someone asked me again the other day what it takes to be a great salesperson and, once again, I gave them a litany of my old standbys. But after thinking about it, I realized I should’ve dug a little deeper. My answers were trite, old, used, and tired. It was time for a new list.

12-26-2022

So, you’ve planned, searched, vetted, interviewed, and you’ve finally found the right candidate—the perfect person for the position. Now it’s time to make an attractive offer and negotiate the details of the compensation package with this stellar candidate. If you have done your homework properly, you already know what it will take to convince this person to join your company.

12-19-2022

In thinking about the best way to hire good and talent individuals, I went to my library and found a copy of Tom Peters’ book, "The Professional Service Firm50," published over 20 years ago in 1999. Even in these unprecedented times, I have to say: Tom Peters still has it. Flipping through the book again, I was struck by how spot-on his advice still is and, for a moment, I thought that he had foreseen our future talent shortage all those years ago. But I came to realize that he didn’t need to know the challenges we’d be facing in 2023—good advice is timeless.

12-12-2022

Looking for the right people for your company is very similar to the way your sales team approaches building sales—especially now, when the competition for good people is so intense. This is a smart way to consider your search tactics. In some ways, the search team is faced with an even harder task than a sales team because it’s currently harder to find a good hire than a new customer. There are far more potential customers than candidates right now.

12-05-2022

You’ve done everything right so far in your organization’s ongoing search for a new top line recruit. You’ve created an ideal candidate profile, so you know exactly what you want, and you’ve leveraged your network to spread the word. Great news: All your hard work has paid off. You’ve managed to find not just one, but several good potential candidates for the position. As you review your options, you see there’s one candidate you’re particularly excited about, and now it’s time to start taking a good, hard look at them. Dan Beaulieu has five tips for success.

11-28-2022

Dan Beaulieu continues his series about searching for and hiring the perfect candidate. This time he focuses on starting your job search. He says, "You’ve created your ideal candidate profile and you know exactly who you are looking for. To many, that is half the battle, since it is so much easier to search for someone when you know, tangibly and holistically, the qualifications you really need to take your business to the next level. Now it’s time to start your search. Here are my fundamental and timely tips for transforming your next job search."

11-21-2022

Continuing our series on finding and hiring the best people for the future of your company, today we will talk about the ideal candidate for the position you’re trying to fill. Just like in sales, where we develop the ideal customer profile, we know to who our ideal candidate is. As the saying goes, “How will you find what you want if you don’t even know what you want?” The best way to find the perfect candidate for the position you want to fill (and for your company) is to create a description of that ideal candidate. This means really thinking about what attributes you want in the person you are going to hire.

11-14-2022

In this new series, Dan Beaulieu will address one of the biggest challenges facing companies today: finding and retaining a qualified workforce. Dan speaks with companies all around the country and this what they all talk about. Remember the time when we had so many potential candidates to choose from? Well, we all know it's not like that now. But you can still build a dream team. It just takes a little more thought. In this first installment, Dan addresses thinking creatively and with the future in mind.

11-06-2022

Here we are again, getting ready to plan for a new year. If your company has been doing great this year, this is an opportunity to review what worked and why you have been succeeding in 2022. You can build on that by adding a few more tactics and adjusting that strategy so next year is as good as this one. If things didn’t go so great for you, it’s a great opportunity to start over, to turn that proverbial page and have a fresh start. Learn what worked and throw out what didn’t work—after learning from it, of course.

10-31-2022

Some things really make sense, but let's face it, some things really don't (even when they're supposed to). In this week's column, Dan Beaulieu—an avid reader of customer service books that highlight when things don't work so well and the solutions for them—shares a few of the annoyances in today's technology that just don't seem to be the commonsense approach. Isn't customer service supposed to be about service? But some of these things we all deal with may not be as good as we want them to be. How does your list compare to Dan's?

10-24-2022

Many times, we can be too close to the problem to see it. It’s the old “forest for the trees” predicament. When this occurs it’s time to step back and do a full evaluation of the situation. It’s time to take a clear and unadulterated look at you and your company. There is nothing wrong with doing this kind of exercise, and I recommend it happens on a regular basis. In the end, no matter how bleak things may look, it will help get your company on the right path.

12-27-2021

There is an expression, “Whoever tries the most stuff wins. Whoever fails at the most stuff wins.” This appeals to me because I really hate playing it safe and not trying something instead of risking failure. If you look at all the great ones—the innovators, the creators, the developers, the people who have made significant changes in the world—they were all risk-takers, and probably all a little crazy. And there are the others who will never get there. Speaking of great ones, don't forget the famous words of Wayne Gretzky, who said, “I never made a shot I didn’t take.”

12-20-2021

Charles Dickens’ "A Christmas Carol" is one of the best and most original business books you can read. It’s full of valuable lessons that apply to all facets of business, even today, more than 180 years after it was written. This time of the year you can watch any version you like, from the 1938 Reginal Owen version to the 1951 Alastair Sim version to Disney, the Muppets and Mr. Magoo. Even Bill Murray has his own version. Given that, I’ll go on the assumption you know the story. Except you’ve probably never thought about it as a business story.

12-13-2021

While other people are watching "The Voice" or "Game of Thrones," I am always watching business shows. Call me a nerd, but it’s a passion. One of my favorites is "The Profit," where serial entrepreneur Marcus Lemonis invest his own money into businesses that need his help. I love this show because he deals with companies, mostly small and family owned, as he shows their challenges and how he helps solve them. It is an ultimately relatable, common-sense approach to problem solving.

12-13-2021

What do Brad Pitt, Anna Kendrick, Gillian Anderson, Britney Spears, Matthew Perry, Mayim Balik, Mark Hamill, Chris Pratt, Daniel Radcliffe, Robert Pattinson, and David Duchovny all have in common? Think about that for a minute (or a million years) and you will never get it. Okay, give in? They are all AFOLs. No, not awful (my spell checker is working) they are all AFOLs—Adult Fans of LEGO! You’d be surprised how many AFOLs there are in the world. I can add my name to this list, and here's why.

11-29-2021

A friend of mine was disappointed recently when he went to trade show and met one of his customers. As they talked it became evident to my friend that his long-time customer had no idea that his company did flex and rigid flex boards. Talking even further, this customer had no idea that my friend’s company did metal-backed boards either. Alt this customer knew about my friends’ company is what they did for him—simple six- and eight-layer epoxy boards. But customers are not interested in hearing your message–or any other message­–until they are ready to listen to that message.

11-22-2021

Get ready to enter a new year; it’s less than five weeks away. If you haven’t started working on your planning for 2022 you are almost too late. And since I have been in the industry before dust, I know for a fact that most of you have not even thought about it yet, never mind started your prep. So, as always, I’m trying to be helpful in any way that I can. Here is a short checklist of things that you can do so your planning for next year is done by the end of the month.

11-15-2021

I think this has been the fastest year in history. People tell me it’s because I’m getting old, and that’s true; but come on, I’m not that old. It feels like we just turned the page on 2019 to 2020, never mind 2020 to 2021. Heck, it feels like only last week we were all worried about Y2K and what that was going to do to our world. That was over 20 years ago.

11-08-2021

A survey I read recently said that 76% of the companies they polled admitted that it is now easier than ever to switch vendors. Yikes! And I believe it. I know that our own industry has become very dynamic. Now, more than ever, our customers are open to making changes. The bad news is that this puts us in jeopardy of losing our own customers; but the good news is that it gives all of us the opportunity to attract and gain new customers as well. It’s the wild west out there when it comes to customer acquisition.

11-01-2021

The supply chain as we know it today is filled with missing links that are frankly screwing everything up. Why don’t we sit down and think about this for a minute? We can overcome many of these delays by actually working together by performing some of these actions concurrently rather than consecutively.

10-25-2021

Our goal should be to become so treasured by our customers that when their new accountant shows up and says your customer is paying too much for your products, your customer is so enamored with your work that they tell the accountant, “Shut up and mind your own business,” then list all the reasons they will never move away from you.

12-28-2020

Other year-in-review scripters are listing all the reasons why this was a horrible, terribly no-good year. It would be easy to do the same. Dan Beaulieu follows his mother's advice to look on the bright side. He lists 10 ways to see a silver lining in 2021.

12-21-2020

Why is it that some people have done so well working remotely? Dan Beaulieu believes this warrants further study for a number of reasons, not the least being that it so much easier to hire people remotely, than it is having to hire locally.

12-14-2020

In many ways marketing to your current customers is the most important form of marketing you can do. To emphasize this point, here are seven reasons why you have to market to your own customers.

12-07-2020

As we do every year on the Wednesday evening before Thanksgiving, my family gathers to watch the old classic “Planes, Trains, and Automobiles,” starring Steve Martin and John Candy. Just like we do every year, we all end up shouting ideas and suggestions at the characters, encouraging better choices. This movie came out in the late ‘80s, and it is stunning to realize today how many things have changed since then. Most notably, there have been changes in terms of technology, services, and travel. Just think if they’d had cellphones. Their lives would have been so much easier.

11-30-2020

There is no mistaking the fact that Jeff Bezos is a smart guy. After reading the book "Invent & Wander: The Collected Writings of Jeff Bezos"—which, you can find on Amazon, of course—Dan Beaulieu shares eight key takeaways.

11-23-2020

For a number of reasons, the U.S. and other countries around the world are entering into the second round of shutdowns, which promises to be more severe than the last time. As we approach this new chapter of shutdowns, Dan Beaulieu shares eight positives to consider.

11-15-2020

Great companies always pay attention to details. Dan Beaulieu shares how Seth Godin recently wrote a book titled "The Practice: Shipping Creative Work" and describes the importance and impact of receptionists.

11-09-2020

Continuing his series on leadership, Dan Beaulieu looks at what truly successful leaders are doing and saying when it comes to hiring great people. What kind of people do they hire? What qualities do they look for? And how do they match prospective candidates to their company’s needs?

11-02-2020

Continuing his series about leadership this week, Dan Beaulieu details a story he read in the book "212° The Extra Degree: Extraordinary Results Begin With One Small Change" by Sam Parker and Mac Anderson, as well as some examples of the power of leaders and teams from the NBA and five things that great leaders always do.

10-26-2020

More people than ever are calling Dan Beaulieu for advice on how to spend their days. But things are not normal right now, and people—especially salespeople—need some advice on how to spend their days. Here, he shares seven lead generation steps you can take today that will make you a great salesperson tomorrow.

12-29-2019

Even if you didn’t do your homework last year, it’s not too late to set yourself up for success—all you need are two days of planning and a lot of hard work to make 2020 the best year ever. Dan Beaulieu shares 10 surefire steps to help you be successful in 2020.

12-23-2019

In the spirit of the holidays and the new year, Dan Beaulieu shares his 50 holiday wishes for salespeople, starting with, "May your products be great and on time."

12-16-2019

It all comes down to a simple rule, which we sometimes tend to forget. The key to consistent customer service is to treat your customers as you want to be treated. And that rule applies to everyone in the company, from the owner to the customer service people.

12-09-2019

As you can probably tell by the tone of some of Dan Beaulieu's recent columns, he is on a journey to discover the best customer service ideas he can find. Beaulieu shares highlights from Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet by Shep Hyken.

12-02-2019

If you were not familiar with the term “friction” when you read the title of this column, you will understand soon. Dan Beaulieu explains what friction is and how to avoid it based on the book Run Frictionless: How to Free a Founder From the Sales Role by Anthony Coundouris.

11-25-2019

Based on The Power of WOW: How to Electrify Your Work and Your Life by Putting Service First, written by members of the Zappos team, Dan Beaulieu shares the company's Oath of Employment, which highlights outstanding customer service.

11-18-2019

After sharing a story from "Be Amazing or Go Home: Seven Customer Service Habits That Create Confidence With Everyone" by Shep Hyken, Dan Beaulieu advises readers to advise anyone who is serious about customer service to read this book and asks how you treat your customers once they're no longer prospects.

11-11-2019

I have helped a lot of companies develop their brand, and I believe the best way to get started is to find their story. It’s always there; you just have to find it. It reminds me of the Michelangelo anecdote that claims he was fond of essentially saying, when faced with a huge block of marble, “There is a beautiful statue in there; it’s just my job to find it.” The same applies to a company’s story. Here are some of the questions I ask the companies I work with.

11-04-2019

The first thing you have to do is make sure that you do have a great reputation. It makes no sense to brand yourself if you can’t deliver the goods. So, just like a company that has to make sure that it delivers the best overall value to its customers, as a salesperson, you have to deliver the best overall value in what you do.

10-28-2019

A sales manager should do everything they can to focus on their sales team. They should perform at maximum proficiency at all times and ensure that they are focused on all the right things. It is recommended that good sales managers spend 90% of their time with their sales team doing three things: have one-on-one meetings with individual salespeople, lead team sales meetings, and take part in “ride-alongs.”